Jetting around in 2025: Our Most Popular Private Jet Destinations So Far

Jetting around in 2025: Our most popular private jet destinations so far this year

The places our clients fly to say a lot about what matters in the world right now – culture, business, lifestyle, and opportunity. In 2025, a few cities and resorts have clearly stood out in private aviation. They’re attracting our clients who are in search of sun and leisure and new experiences, as well as those travelling for business opportunities.

From the Côte d’Azur to Miami’s skyline, from the vibrant streets of Newcastle to the elegance of Paris, each stop on the map offers a distinctive mix of energy, history, and character.

Here’s a look at the locations that have topped our charts so far this year – complete with a highlight from each place, and a wise word or two from people who know them best.

Málaga – Picasso’s Birthplace with a Sunlit Soul

Málaga has evolved from Andalusia’s underrated coastal hub into a powerhouse of culture and leisure. Beyond its golden beaches, the city’s museums – particularly the Picasso Museum – draw private flyers who crave an art-infused getaway. Investors, meanwhile, are eyeing Málaga’s growing role as a tech hub, nicknamed the “Spanish Silicon Valley.” Pablo Picasso himself once said, “Everything you can imagine is real.” And in Málaga, that philosophy feels alive: whether you’re sipping chilled Verdejo on a rooftop terrace or negotiating your next business venture over lunch.

Nice – Côte d’Azur Sophistication

Nice remains the jewel of the French Riviera, the entry point to a lifestyle that’s less about visiting and more about belonging. With its Promenade des Anglais and proximity to Cannes and Monaco, Nice is the ultimate “hub and spoke” destination for the jet-set. Henri Matisse, who spent decades in the city, captured its vibrancy when he said, “Creativity takes courage.” Courage, in this case, might mean investing your time in a long Riviera weekend to achieve great things – business meetings are as likely to take place on a yacht as in a boardroom, so there are many positive outcomes!

Paris – The City of Light and Leadership

Paris hardly needs an introduction. Yet in 2025, it’s enjoying a renaissance as Europe’s luxury capital, fuelled by its hosting of global art fairs, fashion weeks, and a thriving startup scene. Private flyers are drawn to the blend of elegance and entrepreneurial energy. Victor Hugo wrote, “To love beauty is to see light.” That light shines in Paris at dusk, when the Eiffel Tower sparkles – reminding visitors and locals alike, that inspiration here is never ever in short supply.

Mallorca – The Mediterranean’s Balearic Beat

Mallorca is more than a sun-soaked island escape. It has become a place of reinvention, where quiet coves sit alongside vibrant culture, wellness retreats, and refined luxury. Increasingly, it’s attracting digital nomads and executives seeking “workcations” in villas that balance high-tech convenience with island tranquillity – they come for space to think, to work, and to recharge. Rafael Nadal, the island’s most famous son, captures this mindset perfectly: “The glory is being happy…enjoying every day, enjoying to work hard, trying to be a better player than before.” That philosophy mirrors Mallorca itself — a place where focus meets ease, and where every visit feels both restorative and inspiring.

Alicante – Sun, Science, and Seaside

Alicante is one of Spain’s most underrated gems, yet private aviation passengers are discovering its irresistible mix of climate, cuisine, and commerce. The city is home to one of Spain’s fastest-growing universities and a booming biotech sector, offering more than just sun loungers. It is claimed that novelist Gabriel Miró, a native of Alicante, said: “The landscape lives only in the spirit of those who contemplate it.” Arrive by private jet, and the landscape – a swirl of sea, mountain, and palm tree boulevards – feels all the more vivid.

Miami – The Rhythm of Sunshine and Success

Few cities balance business and leisure as effortlessly as Miami. From its vibrant Latin culture to its world-class art, architecture, and nightlife, the city pulses with energy that draws travellers year-round. Miami’s skyline and beaches set the stage, while its growing status as a hub for finance, innovation, and international events ensures it’s more than just a holiday destination. Arriving by private jet, you feel the city’s dynamism immediately – a place where ideas, creativity, and opportunity move as fast as the tides.

Geneva – Diplomacy and Alpine Views

Geneva has long balanced its roles as a diplomatic capital and a leisure retreat. Home to international organizations, luxury watchmakers, and alpine proximity, it’s a city where precision meets poetry. Jean-Jacques Rousseau, born here, mused: “The world of reality has its limits; the world of imagination is boundless.” In Geneva, both worlds merge – whether you’re negotiating deals on global policy or skiing just an hour away.

Zurich – The Swiss Standard of Excellence

Zurich isn’t just Switzerland’s banking powerhouse; it’s also become one of Europe’s most livable cities, blending lakefront leisure with urban sophistication. It’s no wonder private flyers keep coming back. Carl Jung, the pioneering psychologist who lived here, once said, “Who looks outside, dreams; who looks inside, awakes.” Zurich allows for both: outwardly dazzling with its lakeside sunsets, inwardly steady with its promise of stability and discretion.

London – Tradition with a Twist of Tomorrow

London, with its timeless combination of tradition and innovation, remains one of the busiest hubs for private jet travel. From Mayfair deal-making to Shoreditch creativity, the city caters to both the serious and the playful. Winston Churchill once quipped, “We shape our dwellings, and afterwards our dwellings shape us.” The same could be said for London – a city that continually reshapes those who engage with it.

Newcastle – Where Strength meets Warmth

What sets Newcastle apart is its people – spirited, welcoming, and fiercely proud of their city. This is a place that feels alive, whether in the energy of its Quayside, the roar of St James’ Park, or the laughter spilling out of late-night bars. It’s a city of people who are at once determined and grounded, embodying a work ethic  that produces everything from cutting-edge research at its universities to world renowned musicians that carry far beyond the Tyne. Beneath the buzz of Newcastle lies something rarer: a deep-rooted humility and sense of belonging. Local musician Sam Fender captured that quality saying: “You can never be too honest in a song.” Honesty, warmth, and humanity – they’re as much a part of Newcastle’s identity as the River Tyne itself.

Liverpool – The Beat Goes On

Liverpool has always punched above its weight – from maritime trade to music revolutions. For today’s private jet client, it offers Premier League football, waterfront regeneration, and, of course, The Beatles. John Lennon put it best: “A dream you dream alone is only a dream. A dream you dream together is reality.” Liverpool embodies that collective energy, where community and creativity turn dreams into lasting legacies.

Naples – Passion on the Mediterranean

Naples, with its volcanic energy and baroque beauty, is one of Italy’s most thrilling cities. Beyond pizza and Pompeii, Naples offers raw authenticity that private travellers increasingly crave. Sophia Loren, Naples’ most famous star, once said, “It’s better to explore life and make mistakes than to play it safe.” That’s Naples in a sentence – exuberant, imperfect, unforgettable.

Time to Take off?

Looking at these destinations collectively, we see a mosaic of culture, commerce, and charisma – from Picasso’s Málaga to Loren’s Naples, from Miami’s rhythm to Zurich’s reflection. Each city offers not just a place to land, but a perspective to carry. It it time you booked your next flight?

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